It’s Not Your Ads — It’s Your Audience
Chapter: cold-open
Audience Misfit Diagnostic (60s)
Chapter: misfit-diagnostic
Higher score = more budget spent talking to people who aren’t in-market for your services.
Flip to Proof →How It Works — SignalsEngine™ (Privacy-First)
Chapter: how-it-works
SignalsEngine™ Overview
Four-Stage Precision Marketing System
Capture
First-party signals from your owned properties
Enrich
Privacy-preserving identity resolution
Match
Semantic intent & behavioral signals
Deliver
MFA-free premium inventory
Live Proof — Capture & Lead Lock (SignalsID™)
Chapter: capture-lock
SignalsID™ First-Party Capture
Real-Time Visitor Intelligence
Your Numbers — Audience-Only Uplift
Chapter: your-numbers
Exclusivity & Treatment Upgrades (No Locks UI)
Chapter: exclusivity-upsells
Three Sources of Lift
Your audience improvement comes from combining spa-specific targeting, intent scoring, and competitive exclusivity.
Spa-Specific Targeting
Treatment-intent signals vs generic wellness browsing
Higher-Intent Visitors
Recency, frequency, depth scoring
Exclusivity & Suppression
Category protection + competitor audience blocking
Combined effect: Targeting + Intent + Exclusivity = ~49% improvement in visitor-to-lead rate and ~50% lift in qualified-to-booking.
Treatment-Specific Audience Upgrades
Each category comes with its own engagement multiplier and cost per qualified lead. Start with 2–3 that align to your margins and seasonality.
Deep Tissue Recovery
Couples Retreat
Thermal Hydrotherapy
Prenatal (Babymoon Safe)
Executive Stress Relief
Bridal Pre-Event
Post-Surgical Wellness
Men's Grooming & Massage
Hot Stone & Aromatherapy
Sports Recovery (Athlete)
Anti-Aging Facial
Lymphatic Drainage
CBD/Hemp Wellness
Seasonal Detox
Medical Spa Consultation
Luxury Retreat Package
Recommendation: Lock 2–3 categories aligned to your highest-margin services or upcoming seasonal promotions. Category exclusivity prevents audience overlap with competitors in our network.
Measurement & Governance
Chapter: measurement-governance
Measurement & Governance
Verify sent vs received counts, track cohort performance, and enforce cross-campaign suppression across our network.
Delivery Verification
Exclusivity Enforcement
Cross-Campaign Suppression:
We automatically suppress your protected categories across all other campaigns in our network, ensuring true exclusivity.
Cohort Performance Tracking
| Cohort | Sent | Received | CTR | Conversions |
|---|---|---|---|---|
| Week 1 | 12,500 | 12,311 | 2.8% | 156 |
| Week 2 | 12,500 | 12,289 | 3.1% | 172 |
| Week 3 | 12,500 | 12,318 | 2.9% | 164 |
| Week 4 | 12,500 | 12,316 | 3% | 168 |
Governance guarantee: We verify every audience export reaches your DSP and enforce category exclusivity across all SpaSignals campaigns to protect your investment.
Two Paths — Audience-Only vs Managed DSP (ROI)
Chapter: two-paths
Two Paths Forward
Choose Audience-Only to keep your current media buyer, or unlock our ROI guarantee with Managed DSP and working-media transparency.
Path A: Audience-Only
You Keep Your Buyer
- Export audiences to your Meta/Google accounts
- You manage creative, budgets, bidding
- We deliver spa-specific, high-intent audiences
- Monthly exclusivity + suppression management
- Lift guarantee based on audience quality alone
Path B: Managed DSP
ROI Guarantee
- SpaSignalsAds manages end-to-end delivery
- Working-media transparency (no MFA leakage)
- Creative testing + optimization included
- Full governance: reconciliation + suppression
- ROI guarantee unlocked via media clarity
Default recommendation: Start with Path A (Audience-Only) to prove lift with zero switching cost. Path B unlocks ROI guarantee if you want full transparency into working-media spend.
Decision & Kickoff
Chapter: decision
Is SpaSignals Right for You?
Quick Decision Checklist
Click each item to see how SpaSignals solves it